BAFS - Paper 2B M1 Role 角色

Marketing Concept 市場營銷概念
(1) Market Focus
      Define the target market and prepare a tailor-made program
(2) Customer Orientation
      Identify customers' needs from the customers' point of view
(3) Profit Seeking
      Satisfy customers' need to maximize profits
(1) 市場方向 - 界定目標市場，度身訂做營銷計劃
(2) 顧客導向 - 站在顧客立場，了解顧客需要
(3) 利潤尋找 - 滿足顧客需求，將利潤最大化

Importance of marketing as a business function
市場營銷作為商業功能的重要性
(1) Maintain long-term relationship with customers and maintain 
      customer loyalty to the company
(2) Cope with the ever-changing environment by applying different 
      marketing strategies
(3) Attain the goal of profit maximization
(1) 與客戶建立長期關係及建立對公司的忠誠度
(2) 應用不同的市場策略應付不斷改變的環境
(3) 達致利潤最大化的目標


Marketing activities 營銷活動
(1) Planning 計劃
(2) Organization 組織
(3) Implementing 實行
(4) Controlling 監控

Marketing Process 市場營銷過程
(1) Objectives 目的
(2) Strategies 策略
(3) Resources 所需資源



連結 Link:   BAFS - Paper 2B

連結 Link:   Herman Yeung Blog 主目錄